How to Measure LINE Official Account Friend Additions

Overview: The LINE Friend Addition Measurement feature utilizes LINE's "Messaging API" to accurately track friend additions to official accounts. This feature enables efficient tracking of campaign and advertisement performance.

How It Works:

1. Preparation:

   • Create LINE Login and Messaging API channels in the LINE Developers Console and retrieve the necessary IDs and secrets.

   • Register the required information in the management interface and configure the settings for tracking.

2. Configuration Flow:

   • Set callback URLs and Webhook URLs in the LINE Developers Console.

   • Generate tags for each advertisement or campaign and place them on the friend addition button on your web page.

   • Track friend addition events through the embedded button.

3. Measurement:

   • Webhook notifications are triggered upon friend additions, recording the tracking data.

   • Use the management interface to visualize and utilize the collected data.

Features:

• Accurate data collection by leveraging LINE's official API.

• Flexible settings allow for compatibility with multiple advertisement groups and campaigns.